Writing is at the core of my skill set. After earning an award for creative writing in high school, I majored in music journalism at NYU, where I served as an editor for the university paper. After graduation, I supported myself as a freelance writer, crafting engaging news copy, feature articles, and album/live reviews.
For over six years, I worked as a publicist, utilizing my command of the written word to pitch my clients' talents to a variety of journalists and editors. Much like my current user-centric process, it required competitive analysis, data synthesis, and testing new iterations. The role of UX writing is evolving quickly, and it calls upon my strong grasp of UX methodologies and passion to create clear, concise, and useful UI copy.
Drip was an innovative startup that enabled record labels to connect closely with their fans. Subscribers received new releases in high quality digital audio along with the opportunity to win hard copies, concert tickets, and other VIP access.
As its Editorial Director, I was tasked with developing a brand identity for the subscription platform itself, which would enable Drip to cross-promote labels by tapping into its current community to increase conversion across the board. I created a blog with original content that often included feature interviews with the labels' founders or its highlighted artists.
UX practices were implemented by sending out surveys to gather quantitative info on users, and results were paired with analytics data to A/B test our newsletters to increase open and click through rates.
UX Consultant, UI Testing
I worked with two other UX Designers to redesign the website for the educational app Books That Grow. Utilizing content strategy, user research, and web analytics, we completed a thorough UX process. I focused heavily on the site's UI copy to guide our redesigns with the KPIs of increasing conversion and decreasing bounce rates.
One of the main tasks included the site's buttons, which needed more clarity. Low fidelity usability tests revealed whether "Subscribe Now" or "See Pricing" was the better choice. Three different types of content were labeled as demos, but later renamed as teacher guides, video tutorials, and reading samples. A trial version of the app itself was officially named the demo, and brought to the forefront of the site on nearly every key screen so users could explore its capabilities.
Project Manager, UX Writer
As project manager for this General Assembly assignment, we chose to implement a virtual reality feature into the popular meditation app Headspace. While I focused on keeping the complex project on track during its tight timeline, I edited, tested, and finalized all UI copy to maintain consistency with Headspace's brand voice.
We had a large MVP, which included responsive desktop and mobile screens for Headspace's website to navigate to information about the new feature, as well as in-app screens with the feature fully implemented plus a VR prototype.
As a publicist, my press releases have been crafted in multiple applications, but the goals have always the same - to engage and guide readers as far down the email as possible, and provide all of the pertinent information in a clean and clear manner; links should be discoverable, and resources should be useful.
Over the last decade, I've been commissioned by Ghostly International, Omnian Music Group, Wave Music, Shark Party Media, The Planetary Group, and countless other freelance clients to contribute my knowledge of content strategy to optimize my clients' exposure across digital and print outlets. I've seen the efforts grow from simple text emails to delightfully designed messages that utilize code to make them pop. Campaigns often include an artist press page, which can sometimes make or break a writer's decision to cover an artist based on how useful and accessible his or her assets are.
I've written for countless outlets including Newsday, AOL Music, CMJ, Prefix, Ghettoblaster, Boston Phoenix, Bostonist, Weekly Dig, Self-Titled Magazine, Resident Advisor, and others. There is a great amount of fact checking and research that goes into each piece to ensure accuracy. I have another feature coming out within the next month on gay underground culture in Detroit, and - to the left -you can read an interview I conducted with the one and only Screaming Eagle of Soul, Charles Bradley.