UX Writing
Writing is at the core of my skill set. I started with poetry, served as an editor, and became a full-time journalist before setting in to publicity for over 10 years. The campaign process strongly resembles the evaluative mindset of a UX designer, which includes competitive analysis, organized data synthesis, and testing new iterations. Above all, it requires a strong command of language and the ability to anticipate an audience's needs. My transition into user experience aligned harmoniously with the evolution of the UX writing role, which funnels my diverse background into the most satisfying to-do list I've ever known.
UX Designer/Writer, 2018
OONI is a virtual reality studio that's created VR adaptations of renowned photography exhibitions. These immersive experiences were built for the HTC Vive and Oculus Rift, but the OONI Showcase is an iOS app that demonstrates the studio's ability to design for mobile VR.
I worked with the app's lead Unity developer to create a simple experience for potential collaborators. My copy guides users through the welcome screen, floor tracking, loading screen, and room transitions. They were inspired by competitive research and validated by user testing.
Content Strategist, 2017
Books That Grow is a web-based educational app, and my focus was to reimagine its website with two other UX designers. I owned the UX copy and content architecture revisions to guide our redesigns with the KPIs of increasing conversion and decreasing bounce rates.
Usability tests revealed which CTAs needed more clarity and consistency. Three different types of content were labeled as demos, but later renamed as teacher guides, video tutorials, and reading samples. A trial version of the app was brought to the forefront on nearly every key screen so potential users could access and explore.
Click to reveal full screen of Headspace.com/VR sample
Project Manager & UX Writer, 2016
I lead a passion project with two other UX Designers to implement a virtual reality feature for the popular meditation app, Headspace. While I focused on keeping the complex project on track during its tight timeline, I edited, tested, and finalized all UX copy to maintain consistency with Headspace's existing brand voice.
We had a large MVP, which included responsive desktop and mobile screens for Headspace's website to navigate to information about the new feature, as well as in-app screens with the feature fully implemented plus a VR prototype for testing and presentation.
Click to reveal two samples of Drip.fm newsletters
Editorial Director, 2014
Drip began as an innovative startup that enabled record labels to connect closely with their fans. I joined the team when it was an independent entity—years before it was absorbed by Kickstarter—and in need of a stronger brand voice.
As its Editorial Director, I helped develop the formative outlines Drip's identity, which aimed to cross-promote labels and increase conversion by tapping into the platform’s current community. I created a blog with original content that often included feature interviews with a label’s founder or its highlighted artists.
Surveys garnered quantitative feedback from subscribers, and the results were paired with analytics and other metrics influence A/B newsletter tests that increased that platform’s open and click through rates.
Click to reveal full press release
Senior Publicist, 2006–2016
My press releases are carefully crafted to engage and guide readers and provide all pertinent information in a clean and clear manner. Links should be discoverable, and resources should be useful.
I'd been commissioned by countless artists and record labels for over a decade to optimize their exposure across digital and print outlets. My swan song was a contribution to Sony’s official announcement for the iconic "David Bowie is" retrospective release on mobile AR via iOS and Android.