Process Website.png

The Double Diamond - established by the British Design Council in 2005 - has guided me through various projects. Whether working with a team or solo, there are constraints balanced with immense room for exploration, testing, and growth.


In all my years of professional experience, research has been at the core of my work. With a UX mindset, I can grasp a company's objective with 20/20 vision, and gather authentic data from real users. Heuristic evaluations allow me to become one of them, and information architecture constructs a universal skeleton for all stakeholders to comprehend. It's important to have an open mind, and absorb as much information as possible in this phase.


Synthesis is the key action here. After taking in all of the details to become familiar with the context of the project, the information is processed into objectives to guide it to delivery. Establish personas to humanize the research, and find the overlap between business and user goals. By prioritizing the content or features that will be modified or implemented, the minimum viable product can be determined to maximize efficiency.


Another chance to go wide, Design Studio (which I love to facilitate) is a method for sprinting across a myriad of ideas. Like sitemaps, wireframes speak a team's universal language, and are ideal for initial user testing. Users can offer more insight into the functionality, clarity, and discoverability without the distraction of aesthetics to influence their feedback. High fidelity mockups are the bridge that leads to delivery.


Updated user flows and sitemaps are essential to handing projects off to developers, but prototypes must exist as a platform for testing as well as final presentation. As both class and client projects, I have helped build prototypes that include:

  • Retail responsive design & feature implementation
  • Content strategy website redesign
  • Virtual reality component into an iOS app
20. Deliver Lead Page Copy.png

If you'd like to dive deeper, check out this PDF portfolio that elaborates on my UX process in detail.